Is it time to upgrade your website?
You may already have a website, you may even be getting traffic. The real question you should be asking is:
"Am I converting my traffic to business?"
More often than not the answer is 'No' and there can be many reasons for this:
- Your website does not look professional
- Your website is home made or you used a design your own package!
- Your content is out of date and has not been changed for a while
- The graphics are of low resolution and / or a poor standard
- You don't have any call to action buttons inviting your customers to contact you
- You don't have an enquiry form that can be tailored to your specific company
- You don't have enough pages
Some less obvious reasons include:
- The coding is outdated and not SEO (Search Engine Optimised) friendly
- You don't have any Meta Data to assist the search engines
- You website is built using Flash
- Your website is constructed using frames
- Your images do not have any alternative text
- Your URL is not SEO friendly
If you currently spend money on marketing your website using Local Newspapers, Yellow Pages, Search Engine Optimisation or Google Ad-words, then you may be wasting £100's if not £1000's each year.
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